He only sold one painting while he was alive.
And he later admitted feeling some guilt for charging full price, when the buyer was, in fact, his friend’s sister.
Anna Boch purchased ‘The Red Vineyards near Arles’ from Vincent van Gogh for 400 francs at the Les XX Exhibition in 1890.
Sixteen years later, Anna sold the painting for 10,000 francs. Owned by a Russian businessman, then nationalized by the Bolsheviks. And in 1948 given to the Pushkin Museum in Moscow, where it remains today.
Van Gogh created over 2,000 paintings and sketches over just 10 years as an artist, most of those produced in the last 2 years of his life.
When he died at age 37, he was just beginning to receive recognition by a small group of artists.
If sold today, could you guess where the ‘Red Vineyard’ painting would rank among the most valuable Van Gough’s of all-time?
$117 million – ‘Orchard with Cypresses’ sold in 2022
$72 million – ‘Self-portrait Without a Beard’ sold in 1998
$66 million – ‘The Avenue of Les Alyscamps’ sold in 2015
$50 million – ‘Starry Night’ sold in 1990
$40 million – ‘Sunflowers’ sold in 1987
For example, some current valuation estimates for ‘Starry Night’ are over $250 million if sold today. Would the ‘Red Vineyard’ top that?
You know you are good at your job when…
I wanted to learn more about the 1970s and 1980s art scene, so I read, ‘Art Dealers.’
The book, published in 1984, features interviews from 35 of the most well-known art dealers.
But the book should have just been titled, ‘Leo Castelli.’
As I made my way through the book, there was a unmistakable and noticeable trend.
Nearly every single famous art dealer talks more about Leo Castelli than the actual artists they represented, or the biggest deals they negotiated.
It’s almost comical – as you go from one art dealer to the next. The 35 most well-known art dealers of the 1980s can’t help themselves. They are constantly name dropping Leo Castelli.
Michael Jordan, Babe Ruth, Wayne Gretzky… Leo Castelli.
If you’re unfamiliar with the name, Castelli was an art dealer for 50 years and transformed the entire art world as we know it today.
You know you are good at your job when every one of your competitors can’t stop talking about you.
So if you want to learn more about contemporary art and how it’s bought and sold, go right to the source. Start with Leo Castelli.
The book is a great read, by the way. Highly recommend it.
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